Not the same NARUTO card — KAYOU's trading cards vs. the official Bandai NARUTO Card Game

San Diego Comic-Con 2026 (SDCC) was held July 23–26, 2026 in the US. Overseas media reported that KAYOU, a Chinese trading card company, showed off a collection that includes NARUTO cards at the show.

If you just see the words “NARUTO trading card,” it’s easy to confuse this with Bandai’s upcoming NARUTO Card Game, launching in Summer 2027. But these are completely different companies and products. Here’s how they differ.

KAYOU’s NARUTO cards at SDCC 2026

According to overseas media coverage, KAYOU’s SDCC 2026 presence includes:

• Selling its KAYOU collection, including NARUTO cards, at the Shumi Company booth (#4934)
• Displaying product at Walls of Fandom near Petco Park
• Hosting fan meetups and card-trading events at Tito Rick’s Garage

KAYOU’s NARUTO cards are reportedly officially licensed by anime studio Pierrot — but they are not a Bandai product. The cards themselves are built for collecting rather than competitive play: there’s no rulebook, and no game text or chakra cost printed on them.

Bandai’s official NARUTO Card Game debuts at Gen Con 2026

By contrast, the new NARUTO Card Game we’ve been covering here is:

• A new title under the BANDAI CARD GAMES brand
• Set for a worldwide simultaneous release in Summer 2027 (announced in the July 29, 2026 reveal)
• Debuting its first-ever Tutorial Sessions at Gen Con 2026 in Indianapolis, July 30 – August 2, 2026
• Game overview published on July 29, 2026 (reveal roundup)

The two events are in different cities on different dates: SDCC (San Diego, July 23–26) and Gen Con (Indianapolis, July 30–August 2).

Update (August 2026): Gen Con 2026 made the difference even clearer

Bandai’s NARUTO Card Game went on to hold its first-ever tutorial sessions at Gen Con 2026 as planned (Gen Con 2026 closing roundup). English-version demo decks were used at the show, and the card faces confirm cost, DMG, POW, HP, and effect text (full demo deck verification).

That puts the contrast beyond doubt. Bandai’s product is a competitive TCG with costs, effect text, and keyword notations — every revealed card is cataloged in our Card Database. KAYOU’s NARUTO cards carry no such game text, and remain collection-focused products.

Summary — two different “NARUTO cards”

With “NARUTO trading cards” likely to trend on social media around the same time from both events, remember that Bandai’s new title comes from BANDAI CARD GAMES. When researching it, stick to the official website and official social accounts to be sure you’re looking at the right game.