The NARUTO official playmat is listed on BCG Fest merchandise pages — under "SPECIAL PRODUCTS" at seven Asian stops, while Orlando and London, the two the press release named, list none

“Where do I actually go to buy NARUTO Card Game merchandise?” With eight months to go before the June 2027 release, the answer is scattered one line at a time across official event pages.

In our September 8 article we counted five venues where the official playmat can be bought (New York Comic Con, PAX Aus, SPIEL Essen, Paris Games Week, Lucca Comics & Games). At the end of that article’s “what we still don’t know” list, we wrote this:

Whether there is merchandise at the BCG Fest stops (including Orlando and London) — the NARUTO pages carry no merchandise listing

That item is now filled in — though not in the way we expected. What we checked was not the NARUTO Card Game official site but the BANDAI CARD GAMES Fest 26-27 official site. On that site a stop’s NARUTO “activities” page and its “merchandise” page are in different places, and only the merchandise page had a product on it.

7 stopsStops listing a NARUTO productJakarta to Taipei (Asia)

0NARUTO products at Orlando & Londonthe stops the press release named

1 itemWhat is listedthe existing official playmat

None yetTokyo's merchandise pagebuttons disabled for every title

What this article is based on: everything below comes from the merchandise and product-detail pages of each BANDAI CARD GAMES Fest 26-27 stop (checked by us on October 13, 2026) and BANDAI’s official press release of October 10, 2026 (English). Original wording is quoted, and anything we could not confirm is labelled as such.

1. It is listed at seven Asian stops

Each stop’s site has a merchandise page filterable by title (/products/?tag=naruto). Opening all eleven stops one by one, the NARUTO Card Game product appeared at seven stops, all in Asia.

The product name on the English pages reads:

NARUTO CARD GAME Official Playmat -Arriving in 2027-

The Traditional Chinese pages (Hong Kong, Taipei) render it as “NARUTO卡牌遊戲 官方牌墊 -Arriving in 2027-”, leaving “-Arriving in 2027-” untranslated. The contents field reads “Playmat x 1” in English and “戲墊板1張” in Chinese — one playmat.

Worth noting: the Jakarta stop has already happened. It ran October 10–11, 2026, three days before this article. So one stop’s worth of this merchandise has already been through its event. There is, however, no official after-the-fact report confirming it was actually sold on site.

2. NARUTO alone sits in a separate “SPECIAL PRODUCTS” bucket

The page structure differs too. Each stop’s merchandise page is split under two headings.

• EVENT COMMEMORATIVE PRODUCTS — items for Battle Spirits, Digimon Card Game, One Piece Card Game, Union Arena, Dragon Ball Super Card Game and Gundam Card Game
• SPECIAL PRODUCTS — the NARUTO Card Game official playmat

At all seven stops the NARUTO item sits on the “SPECIAL PRODUCTS” side. Every other title is “event commemorative”; NARUTO is “special”.

There is no official explanation for the split. That said, given that the product name contains “-Arriving in 2027-” and that the NARUTO Card Game is a title that has not launched yet, it differs in kind from the other titles’ commemorative items in that it was not made to commemorate that particular stop. The split may reflect that — but this is our reading, not an official statement.

3. No price is shown on the merchandise pages

This part will disappoint anyone hoping for a number. No price is displayed on the merchandise pages or product detail pages at any of the seven Asian stops.

This is not specific to NARUTO. The Digimon, One Piece and other items on the same pages also show no price, so the Asian stops’ merchandise pages appear to simply be built without prices.

• NARUTO product listed (no price) 7stops（64%）
• Merchandise page exists, no NARUTO item 2stops（18%）
• No merchandise page published 1stops（9%）
• Merchandise page could not be checked 1stops（9%）

The product’s price itself has been published elsewhere. Five event pages on the NARUTO Card Game English official site (NYCC, PAX Aus, SPIEL Essen, Paris Games Week, Lucca) state “MSRP: $35 (+tax)”, “limited to one item per person” and “available in limited quantities each day”. We cover that in our official playmat purchase guide. But nothing on any page says that the $35 figure applies at the BCG Fest Asian stops.

The cautionary note is boilerplate on every product

Product detail pages carry three notes. The Traditional Chinese original reads:

各會場售完即止。 可能會在其他活動、促銷、網路商店或一般店鋪進行販售。 商品內容可能會不經預告隨時變更，敬請見諒。

The second line means “may also be sold at other events, promotions, online stores or general retail stores”, while the English version says only “Products may be sold after this event.” For a product whose online and retail availability is unannounced, that looks significant.

It is, however, boilerplate attached to every product. Opening the Digimon item on the same Hong Kong stop (605.html) returns those three lines word for word. So the note carries no NARUTO-specific information and does not indicate that online or retail sales have been decided. We record it here because it is easy to misread.

4. Orlando and London, the stops the press release named, list none

This is the oddest part of what we found.

BANDAI’s English press release of October 10, 2026 describes where the two advance-release exclusives — the “Official Playmat - NARUTO VS. SASUKE -” and the “Premium Card Collection Vol.00 - CHAKRA Set” — will be sold:

Both will be available only at the Premier Demo Events and select BANDAI CARD GAMES FEST 26-27 events, including BANDAI CARD GAMES FEST Orlando and BANDAI CARD GAMES FEST London.

Two venues are named. Yet those two stops’ merchandise pages look like this.

On both pages NARUTO Card Game does appear in the title filter list, yet not a single product is shown. Orlando’s NARUTO activities page likewise still reads “Tutorial Session” with “Details will be updated in the future.”

So as of October 13, 2026 the Fest site is in a twisted state: the stops the press release named (Orlando, London) carry no NARUTO merchandise, while seven Asian stops it did not name carry a different product.

The twist is probably just a difference in update timing. The two exclusives were unveiled on October 10, and Orlando and London run in January 2027; if merchandise goes up as a stop approaches, that explains it. But there is no official explanation, and this too is our inference. The only certainty is the fact that nothing is listed as of October 13.

What is listed is not either exclusive

One more distinction worth drawing clearly: what the seven Asian stops list is not one of the two exclusives.

What is listed is the existing playmat sold since Gen Con 2026. Neither exclusive unveiled at NYCC appears on any stop’s merchandise page.

The names are similar enough to confuse. There are two playmats, treated as separate products (we register them separately in our product database too). For anyone after the limited item with the “NARUTO VS. SASUKE” artwork, the seven Asian stops are not where to get it.

5. Tokyo has no merchandise page for any title

For readers in Japan the Tokyo stop is the one that matters. The answer is “nothing is listed yet.”

The Fest site shows the NARUTO Card Game at two sessions of the Tokyo stop.

1. February 20–21, 2027TOC Exhibition Hall, Shinagawa
2. March 6–7, 2027Ikebukuro Sunshine City Exhibition Hall C

Among the titles that have dates listed, the NARUTO Card Game is the only one appearing at both sessions (Digimon, One Piece and Gundam are on March 6–7, Dragon Ball on February 20–21 — each at one session only). Battle Spirits and Union Arena have no dates or venues listed at all as of October 13, 2026.

On merchandise, though, the Tokyo pages have the “VIEW PRODUCTS” and “VIEW ACTIVITIES” buttons wired to javascript:void(0); — disabled links — for every title, not just NARUTO, and no merchandise page is published (/26-27/jp/tokyo/products/ returns 404). The Digimon and other titles’ buttons are in the same state.

In other words Tokyo is not a case of NARUTO being deprioritised; the whole stop’s merchandise information simply has not gone up yet. That distinction matters.

Tokyo’s application schedule (Main Event applications November 20–29, 2026, winners announced around December 14) and the BANDAI TCG+ face photo registration it requires are covered in our BCG Fest Tokyo article and face photo registration guide.

We could not check the Shanghai stop

Of the eleven stops, Shanghai (December 2026, dates unannounced) sits on a separate domain (bandaicardgamesfest.com), and as of October 13, 2026 we could not read its merchandise page. We also could not confirm whether NARUTO is among its participating titles. We will add this once we can check it.

6. How the map of “where you can buy something” now looks

This check widened the map of sales opportunities we track. Here is where it stands as of October 13, 2026.

There is still no confirmable way to buy any of this in Japan. All seven Asian stops are outside Japan, Tokyo’s merchandise is unpublished, and whether the Premier Demo Events will run in Japan is unannounced. This mirrors the CP-001 Chakra Card distribution, none of which reaches Japan either.

One point about timing is worth flagging. The Orlando stop (January 7–10, 2027) and the London stop (January 15–17) both fall before the Premier Demo Events begin (February 2027). Since the press release says the two exclusives are sold “only at the Premier Demo Events and select BANDAI CARD GAMES FEST 26-27 events”, if those listings do appear, Orlando would be the first place in the world to buy them. As noted above, though, its merchandise page currently carries no NARUTO product.

What is still unannounced

• The playmat’s price, quantity and purchase method at the seven Asian BCG Fest stops (no price is shown, and no purchase limit is stated)
• The price and purchase method for the two exclusives, and the confirmed list of BCG Fest stops that will carry them
• When Orlando’s and London’s NARUTO merchandise will be listed
• Whether the Tokyo stop will have merchandise, and what NARUTO will run there (tournaments, demos and visitor giveaways are all unannounced)
• The Shanghai stop’s participating titles and merchandise
• Any sales opportunity in Japan (general retail and online sales are both unannounced)

Summary

• NARUTO merchandise appears on BCG Fest 26-27 pages at seven Asian stops (Jakarta, Manila, Bangkok, Hong Kong, Singapore, Kuala Lumpur, Taipei). The item is “NARUTO CARD GAME Official Playmat -Arriving in 2027-”, contents one playmat
• At all seven it is filed under “SPECIAL PRODUCTS”, separate from the other titles’ “EVENT COMMEMORATIVE PRODUCTS”. The reason for the split is unexplained
• No price is shown on the merchandise pages (the same is true for other titles). The note about sales at “online stores or general retail stores” is boilerplate on every product and does not indicate a retail decision
• Orlando and London, the stops the press release named for the two exclusives, list zero NARUTO products. What is listed is not an exclusive but the existing product from Gen Con 2026
• Tokyo has no merchandise page for any title (NARUTO appears at both the February 20–21 and March 6–7 sessions). There is still no confirmable way to buy in Japan

The latest application and sales status is on our pre-order and lottery hub, and the full schedule is on the event calendar. We will update the product database the day Orlando’s, London’s or Tokyo’s merchandise goes up.

Related articles

• The only NARUTO Card Game product with a published price is still the official playmat
• Premier Demo Events roll out in two waves
• The first booster pack’s Japanese name is “Sanjo! Uzumaki Naruto”
• BANDAI CARD GAMES Fest 26-27 Tokyo: outline and how to apply
• CP-001 Chakra Card: 14 distribution occasions, still none in Japan

Sources

• BANDAI CARD GAMES Fest 26-27 official site (checked October 13, 2026)
• Merchandise pages: Jakarta · Manila · Bangkok · Hong Kong · Singapore · Kuala Lumpur · Taipei · Orlando · London (all checked October 13, 2026)
• BCG Fest 26-27 Tokyo page (checked October 13, 2026)
• BANDAI official press release, “NARUTO CARD GAME Sets June 2027 Worldwide Launch at New York Comic Con” (October 10, 2026)
• NARUTO CARD GAME Official Playmat in our product database