Three NARUTO Card Game Items Now Have a Published Price — Two Playmats and the CHAKRA Set; Starter Decks and Boosters Still Have None [Corrected Oct 22: "only one" was wrong]

Corrected October 22, 2026 (important): this article’s statement that the only item with a published price is the official playmat is wrong as of today. Since the official site published its Premier Demo Event page on October 13, 2026, three items have a published price. We have corrected the title, the key points and the stat tiles below.

The three starter decks and the first booster pack still have neither a price nor a sales format announced, even after the worldwide launch in June 2027 was confirmed. On that point, this article’s framing still holds.

The body below is kept as a record of September 8, 2026, when only one item had a published price. The sections comparing how the “-Arriving in 2027-” playmat is sold remain valid, with later rewrites noted inline.

Updated October 13, 2026 (important): the item this article listed under “what we still don’t know” — whether the BCG Fest stops sell merchandise — has been answered. This playmat is listed under a “SPECIAL PRODUCTS” heading on the merchandise pages of seven Asian BANDAI CARD GAMES Fest 26-27 stops (Jakarta, Manila, Bangkok, Hong Kong, Singapore, Kuala Lumpur, Taipei), though no price is shown. Orlando and London — the two stops named as venues for the two advance-release exclusives — list no NARUTO product at all. See our October 13 article for details. We have also replaced the Tokyo stop line under “No way to buy in Japan has been announced” (which read only “Early 2027” as of September 8) with the dates and venues announced on September 15, 2026.

Updated September 19, 2026 (important): this article’s conclusion that the mat is “sold at the booth at five venues on identical terms” no longer holds after the official pages were rewritten. PAX Aus 2026 now uses a daily raffle among tutorial participants for the right to buy (no tutorial, no playmat), NYCC 2026 a retail ticket handed out first come, first served each morning at Booth #2705, and the three European pages now say the purchase method will be announced later. The price (MSRP $35 +tax) and the “one per person, limited quantities each day” line remain on all five. The text below is kept as the September 8 record. See our September 19 article for details.

“So how much does the NARUTO Card Game actually cost?” As of September 8, 2026, there is exactly one item the official site answers that question for.

Booster packs and starter decks have no announced sales format at all. The single item with a published manufacturer’s suggested retail price is the official playmat.

3Items with a published priceAs of Oct 22. It was 1 on Sep 8

0Starter decks / boosters with a priceStill none after the June 2027 reveal

5Venues selling "-Arriving in 2027-"Record of Sep 8. October–November

The catch is that this information exists only as one line buried in each event page. So we cross-checked all six event pages on the English official site and pulled the answer — where, for how much, and under what conditions — into one place.

About this article: everything below is based on the event pages of the English NARUTO Card Game official site as confirmed on September 8, 2026. No product photo, size or material has been published for the mat itself. Plans may change.

“-Arriving in 2027-” Is Part of the Product Name

Start with the name. All five venue pages carry the same two lines together:

NARUTO CARD GAME Official Playmat -Arriving in 2027-

Just like the “-Gen Con 2026 Ver.-” suffix on the CP-001 Chakra Card, “-Arriving in 2027-” is printed as part of the product name. We could find no sentence on any of the six pages explaining what it means in practice — whether you carry the mat home from the venue or receive it in 2027.

On the (now finished) Gen Con 2026 page, even the voucher is named “NARUTO CARD GAME Official Playmat — Arriving in 2027 Purchase Voucher.” The “Arriving in 2027” wording has been attached to the name since it first appeared in July.

Source: Gen Con 2026 Event Information

Five Venues — And the Terms Match Exactly

The official pages state that the mat is sold at five venues, all between October and November.

And the “Merchandise” blocks on all five pages are identical, word for word.

MSRP: $35 (+tax) *Limited to one item per person. Available in limited quantities each day.

Different show lengths, different countries, different currency zones — yet the price, the per-person limit and the daily-quantity note are exactly the same. At least as the pages currently read, there is nothing venue-specific to decode.

On every page, “Merchandise” sits as its own section, separate from the Tutorial Session block, and nothing states that buying the mat requires attending a session.

Sources: NYCC 2026 / PAX Aus 2026 / SPIEL Essen 2026 / Paris Games Week 2026 / Lucca Comics & Games 2026

Gen Con 2026 Was a Completely Different Purchase

Gen Con 2026 (July 30 – August 2, finished) sold the same product at the same price, but through a different door.

The official page reads:

available exclusively to attendees with a Purchase Ticket obtained from participation in a Tutorial Session

The voucher was valid only on the day you attended (Purchase Ticket valid only on the day of the attended event). And the session gift set — one per person — contained four things:

1. Buy a session ticket in advanceGen Con site; Thu & Sat sold out
2. Attend the Tutorial SessionTutorial Session
3. Register on TCG+ and take the surveyRequired for the gifts
4. Receive the purchase voucherOne of four gift items
5. Buy the mat the same dayValid that day only

• CP-001 Chakra Card -Gen Con 2026 Ver.-
• Special backpack
• Logo sticker
• Playmat purchase voucher

Because the session tickets sold out early for both the Thursday and Saturday slots, at Gen Con the mat was effectively only available to people who got into a session.

At the five October venues the voucher wording is gone and the mat is sold directly at the booth (see our report on the August 7 announcement). Anyone planning around the Gen Con model will read this wrong.

The Price Stays in US Dollars — No Local-Currency Figure

The easiest thing to miss is the currency.

The pages for the four venues held in Germany (Essen), France (Paris), Italy (Lucca) and Australia (Melbourne) all quote “$35 (+tax)” in US dollars. A euro or Australian dollar price appears on none of them.

Nor is there any statement about accepted payment methods, or how each country’s VAT is applied on top. The accurate reading is that nothing beyond “$35 (+tax)” has been decided — or at least published.

Updated October 22, 2026: this section’s claim that no local-currency price appears anywhere no longer holds for the yen or the euro. The yen price came with the BCG Fest Tokyo merchandise published on October 16, 2026 — ¥3,850 (tax included) (October 16 article) — and the euro price is on Lucca’s booking page at €42.90 (VAT included) (October 21 article). The Essen and Paris Games Week pages still read “MSRP: $35 (+tax)” today, so no eurozone venue page carries a local-currency price. An Australian dollar price remains unannounced. On payment methods, only Lucca’s booking page states anything: “Electronic payments only.”

No Way to Buy It in Japan Has Been Announced

All five venues are outside Japan.

• General retail and online sales are unannounced (our product database entry still lists zero purchase links)
• Chances to buy it in Japan: zero
• The Tokyo stop of BANDAI CARD GAMES Fest 26-27 had its dates and venues announced on September 15, 2026 (the NARUTO Card Game appears at both February 20–21, 2027 at TOC Exhibition Hall and March 6–7 at Ikebukuro Sunshine City Exhibition Hall B・C). Its merchandise went up on October 16, 2026, giving this “-Arriving in 2027-” playmat a yen price for the first time: ¥3,850 (tax included). There is no on-site sale — Premium Bandai only — and you can buy it in the general advance sale (19:00 January 8 – 23:00 January 17, 2027) without attending the event (October 16 article · September 15 article · October 13 article)

This mirrors the fact that none of the 14 confirmed CP-001 Chakra Card giveaways take place in Japan. As things stand, there is no confirmed way to obtain physical NARUTO Card Game merchandise from inside Japan during 2026.

As our preorder and lottery hub notes, this playmat is not an online preorder. It is an item you buy in person, at the venue, if you can get there.

What Is Still Unannounced

• The product itself — size, material, design and product photos are all unpublished
• What “-Arriving in 2027-” means for delivery — no page explains whether you take it home or receive it later
• Daily stock and sales hours — “limited quantities each day” is all that is written; no unit count, no opening time. Only Lucca has published window times (10:00, 12:00, 14:00 and 16:00 Italian time each day), and even there the quantity is unannounced (October 22 article)
• Local-currency pricing and payment methods → the yen (¥3,850 tax incl.) and euro (€42.90 VAT incl.) are now known. The Australian dollar is not, and the Essen and Paris Games Week pages remain in US dollars (see “Updated October 22, 2026” above)
• Whether online or general retail sales will happen at all
• Any sales opportunity in Japan → a general advance sale on Premium Bandai (19:00 January 8 – 23:00 January 17, 2027) is now known (October 16 article). General retail in stores remains unannounced
• Whether BCG Fest cities (including Orlando and London) will sell merchandise → answered October 13, 2026: listed under “SPECIAL PRODUCTS” at seven Asian stops, zero at Orlando and London, and no merchandise page at all for Tokyo (October 13 article). The price, quantity and purchase method at those seven stops remain unannounced

Summary

• Three NARUTO Card Game items have a published price as of October 22, 2026 (two playmats and the CHAKRA set). On September 8 it was only the “-Arriving in 2027-” playmat
• The three starter decks and the first booster pack still have neither a price nor a sales format announced, even after the June 2027 launch was confirmed
• Its full name is “NARUTO CARD GAME Official Playmat -Arriving in 2027-,” and no page explains what the suffix means
• It is sold at five venues (NYCC, PAX Aus, SPIEL Essen, Paris Games Week, Lucca), with MSRP $35 (+tax), one per person, limited quantities each day stated identically at all five
• Only the finished Gen Con 2026 used a voucher system tied to tutorial session participation, valid on the day attended
• The Essen and Paris Games Week pages still quote US dollars as of October 22. The yen (¥3,850 tax incl.) and euro (€42.90 VAT incl.) are known from other routes; the Australian dollar is not
• General retail in stores is unannounced. For Japan, a general advance sale on Premium Bandai (January 8–17, 2027) is now known

October’s events are listed in our event calendar, and the latest status of every sale and lottery is tracked in the preorder and lottery hub. We will update both, along with the product database, the day any new sales opportunity is officially announced.

Related Articles

• Lucca’s playmat booking sells out on day one — all four windows gone, and the remaining 16 in Japan time

• A euro price appears for the “-Arriving in 2027-” playmat — Lucca’s reservation page now reads “€42.90, VAT included”

• The NARUTO official playmat is listed on BCG Fest merchandise pages — “SPECIAL PRODUCTS” at seven Asian stops

• When Can You Preorder the NARUTO Card Game? The Only Thing You Can Officially Apply for Is a Demo Lottery

• 14 Chances to Get the CP-001 Chakra Card — Still None in Japan

• NYCC 2026 and PAX Aus 2026 Details Published — Playmat Sold at the Booth for $35

• Details Published for Three European Events — the Playmat’s First European Sale

Sources

• New York Comic Con 2026 Event Information
• PAX Aus 2026 Event Information
• SPIEL Essen 2026 Event Information
• Paris Games Week 2026 Event Information
• Lucca Comics & Games 2026 Event Information
• Gen Con 2026 Event Information