Lucca's playmat booking sells out on day one — the first sell-out on a product sales slot, and why collection slots land an hour later in Japan than the windows that produced them

The first day’s allocation went on the day it opened.

The official English Lucca Comics & Games page carries a button marked “Playmat Ticket Page.” It links to the Reserve Playmat page run by the Italian operator Play-system. Reading that page today (October 22, 2026), all four windows for October 21 now read Sold out.

4Windows sold outOctober 21 — collection October 28

16Windows remainingOctober 22–25

1 hourCollection slots shift in Japan timeOct 28–31 — later than their window

What this article is based on: everything below comes from the Play-system reservation page linked from the official English Lucca page (checked on the morning of October 22, 2026, Japan time) and from the official English Lucca page itself. The Japan-time conversions are our own calculation — neither page states any Japan times. Plans may change.

Yesterday all 20 windows read “Coming soon”

In yesterday’s article we reported that the same page had gained the line “The playmat costs €42.90, VAT included.” Our record at that point read:

At the time of our check all 20 read “Coming soon” and the page footer read “There are no available windows at the moment.”

That check was in the Japanese morning, which is the small hours of October 21 in Italy. The first window of day one opened at 10:00 Italian time that day (17:00 Japan time), so none of the windows had opened yet.

Today, on the same page, only the four day-one windows have changed to Sold out.

Booking window (October 21, Italian time)	Collection slot	Status today
10:00	Collection: 28 Oct 10:00	Sold out
12:00	Collection: 28 Oct 12:00	Sold out
14:00	Collection: 28 Oct 14:00	Sold out
16:00	Collection: 28 Oct 16:00	Sold out

The 16 windows for October 22 through 25 all still read Coming soon, and the line “There are no available windows at the moment.” remains in the page footer (the state before today’s first window opens).

This is the first product sales slot to read “Sold out”

NARUTO Card Game is still at the stage where physical items are only obtainable at events, ahead of its worldwide launch in June 2027. In our records, this is the first time a sell-out has been visible as a label on an official route.

The easy thing to confuse it with is the finished Gen Con 2026. What sold out there was the tutorial session tickets, and both the Thursday and Saturday sessions went early. The playmat itself was bought with a purchase voucher handed to tutorial participants, so no product sales slot was ever labelled “Sold out” on its own.

At Lucca the playmat purchase slots are carved out onto a reservation page separate from the tutorial sessions. That makes “how many slots have gone” visible from outside, and the first four have now filled.

Note that the number available each day is still unannounced. The official page says only “A limited number of Official NARUTO CARD GAME Playmats will be available each day,” so we do not know how many playmats those four windows held. Nothing beyond “day one sold out” can be read from this label.

The remaining 16 windows in Japan time (the booking side was published yesterday)

Sixteen windows remain. The reservation page states its time basis explicitly:

All times use the Italian time zone (Europe/Rome). Refresh the page when a window opens.

Europe/Rome observes summer time, and EU summer time ends on the last Sunday of October each year. In 2026 that Sunday is October 25, when clocks go back from 03:00 CEST to 02:00 CET. So:

Booking windows on October 21–24 → CEST (UTC+2). Seven hours behind Japan
Booking windows on October 25 → all after the changeover, so CET (UTC+1). Eight hours behind Japan

Converted to Japan time (this booking-window conversion is what yesterday’s article set out; we repeat it here with today’s availability added):

Day windows open	Italian time	Japan time	Collection day	Status today
Wed, October 21	10:00 · 12:00 · 14:00 · 16:00 CEST	17:00 · 19:00 · 21:00 · 23:00	Wed, October 28	Sold out
Thu, October 22	10:00 · 12:00 · 14:00 · 16:00 CEST	17:00 · 19:00 · 21:00 · 23:00	Thu, October 29	Coming soon
Fri, October 23	10:00 · 12:00 · 14:00 · 16:00 CEST	17:00 · 19:00 · 21:00 · 23:00	Fri, October 30	Coming soon
Sat, October 24	10:00 · 12:00 · 14:00 · 16:00 CEST	17:00 · 19:00 · 21:00 · 23:00	Sat, October 31	Coming soon
Sun, October 25	10:00 · 12:00 · 14:00 · 16:00 CET	18:00 · 20:00 · 22:00 · 00:00 next day	Sun, November 1	Coming soon

The last window on October 25 (16:00 Italian time) falls at 00:00 on Monday, October 26 in Japan. The date rolls over, which is one more way that final day feels different from the four before it.

The point of this article — “the same time one week later” does not survive the conversion

The reservation page spells out the mapping between booking days and event days:

Each reservation day corresponds to the event day exactly one week later.

The official English Lucca page says the same thing with a worked example:

For example, tickets for Wednesday, October 28 will be available from Wednesday, October 21, and tickets for Thursday, October 29 will be available from Thursday, October 22.

That “exactly one week later, same time” relationship holds literally in Italian local time. The October 21 10:00 window maps to the October 28 10:00 collection slot, and each row of the page prints it as “Collection: 28 Oct 10:00.”

But the Lucca show runs October 28 to November 1, entirely after the October 25 changeover, so every collection day is in CET. Which means:

Booking windows: CEST on October 21–24, CET on October 25
Collection slots: CET on every day from October 28 to November 1

and so “the same time” stops being the same time once you convert it.

Mapping	Italian time	Japan time
October 21 first window → October 28 collection	10:00 → 10:00	17:00 → 18:00
October 25 first window → November 1 collection	10:00 → 10:00	18:00 → 18:00

If you are planning around a Japan-time calendar — asking family or friends on the ground, or travelling to collect in person — every collection slot on October 28–31 is one hour later in Japan time than the booking window that produced it. Reading the “Collection” column as though it were Japan time is the one trap worth noting.

Cancellations return to the page around 17:00 each day

A sold-out day one is not the end of it. The reservation page states how leftovers are handled:

Any remaining playmats resulting from cancellations or no-shows will be made available for reservation on the same booking page, starting at approximately 17:00 each event day, subject to availability.

“Each event day” reads as each day of the show (October 28 to November 1). 17:00 CET is 01:00 the following day in Japan. The original text carries the caveat “subject to availability,” so it does not say leftovers will definitely appear.

Today is opening day for SPIEL Essen and Paris Games Week

Today, October 22, is also opening day for SPIEL Essen (Germany, H5 J500) and Paris Games Week (France, Booth N° E8). All three venues sell the same “NARUTO CARD GAME Official Playmat -Arriving in 2027-”, and as of today there are still three ways to buy it (Essen and Paris restrict it to tutorial participants; Lucca lists an admission ticket and electronic payment as the requirements and does not state tutorial attendance as a condition — see our September 5 article and yesterday’s article).

We re-read both pages today: the price still reads “MSRP: $35 (+tax)”, so the Lucca reservation page remains the only place a euro price appears. And while Lucca’s day one sold out, the daily quantity at Essen and Paris is given only as “Available in limited quantities each day”, with no window that shows how many are left.

What is still unknown

The daily allocation — only “A limited number … will be available each day”. Neither the count nor how it is split across the four windows is announced, so we cannot say how many playmats day one held
When each day-one window actually filled — the page keeps no history and there has been no official announcement
Whether cancellation leftovers will actually appear — carried with the “subject to availability” caveat
The product’s own specifications — size, material and product images are all unpublished (the same is true in our product database)
The daily quantities at Essen and Paris Games Week — only “Available in limited quantities each day”

Summary

On the Lucca playmat booking page, all four October 21 windows (collection October 28) read Sold out. All 20 read Coming soon yesterday, so day one went on the day it opened
This is the first “Sold out” label we have confirmed on a product sales slot through an official route. What sold out at Gen Con 2026 was tutorial tickets, not a product sales slot
The remaining 16 windows run October 22–25. In Japan time: 17:00, 19:00, 21:00 and 23:00 on October 22–24, and 18:00, 20:00, 22:00 and 00:00 next day on October 25 (this booking-side conversion was published yesterday)
What is new here is the collection side. Collection days (October 28 to November 1) are all in winter time, so “one week later, same time” holds in Italy while a 10:00 booking window (17:00 Japan time) maps to an 18:00 collection slot
Cancellation leftovers return to the same page from approximately 17:00 on each event day (01:00 next day, Japan time) — “subject to availability”
The number available each day remains unannounced, so nothing beyond “day one sold out” can be claimed

Current booking and sales status is collected on our preorder and lottery hub, and the October–November schedule on the event calendar. We will update the remaining 16 windows, along with the product database, the same day anything changes.